![]() ![]() " were totally successful and we sold them all! And you could keep selling them right now! That's it. The images were intended to illustrate the myriad visual outcomes possible from varying exposure periods and filter settings from a new Kodak color processing system thus, each reproduction possessed subtle tonal distinctions, a striking seriality that no doubt appealed to Warhol’s predilection for repetition and successive imagery-as well as his desire “to be a machine.” ii Image: © Ugo Mulas Estate, All rights reserved, Artwork: © 2022 Andy Warhol Foundation/Artists Rights Society (ARS), New Yorkįlipping to a page in the June 1964 issue of Modern Photography, the two saw a foldout of four photographs of seven hibiscus blossoms captured by the magazine’s executive editor, Patricia Caulfield. “I said, ‘Andy, maybe it’s enough death now.’ He said, ‘What do you mean?’ I said, ‘Well, how about this?’ I opened a magazine to four flowers.” iĪndy Warhol with his assistants at the Factory, New York, 1964. “I looked around the studio and it was all Marilyn and disasters and death,” Geldzahler recalled. Henry Geldzahler, the artist’s friend and then-curator at the Metropolitan Museum of Art, visited Warhol while he was mulling over ideas at the Factory. With his inaugural Castelli exhibition slated for autumn 1964, the summer afforded Warhol the time and space to conceptualize a new body of work to symbolize this major professional turning point. ![]() Expertly talented in self-marketing, Warhol had cleverly focused his gallery presentations on a single subject or theme, including his 32 Campbell’s Soup Cans and Elvis shows at Ferus Gallery in 19 the Death and Disaster series which debuted at Galerie Ileana Sonnabend in January 1964 and his Brillo Box sculptures at Stable Gallery in April of that year. His previous attempt at showing with the pioneering gallerist in 1961 was rejected, but he was now granted the opportunity to share a historic roster with formidable art world personalities such as Robert Rauschenberg, Jasper Johns, and Frank Stella. "But now it’s going to be flowers-they’re the fashion this year…They’re terrific!"įollowing a string of high-profile exhibitions that had cemented Warhol’s reputation as one of the leading figures of the burgeoning Pop movement, the artist joined Leo Castelli Gallery in early 1964.
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